Corporation data collection conversation

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Questions are bolded, responses are prepended with the name of the respondant, comments are italicized.

Moderated by Laura Brandimarte. Panelists: Richard Kosinski (sorry, only link is to LinkedIn), Deirdre Mulligan, Ashkan Soltani

 

How has data use evolved as the internet has emerged?

Kosinski: Data available with the rise of the internet drove new businesses.
Soltani: Data is like radiation.

Comments

What about data collection by multinational companies, who may be subject to different regulations?

Mulligan: Europe has omnibus protection, with Data Protection Authorities. U.S. does not; it has "piecemeal" laws at the state and federal levels. Most are on data use, but there are some for collection as well. The FCC has new rules limiting data use by companies.
Mulligan: U.S. protections against government access for data stored by companies are stronger than E.U. countries.
Brandimarte: There used to be Safe Harbor allowing U.S. companies to serve customers in E.U., with privacy rights guaranteed.

Comments

What are the privacy issues involved in advertising personalized based on the emotional state of consumers

Kosinski: Mediabricks works to identify the emotional state of the consumer, so that other companies can choose which states the consumer should be in when their ads are served, in mobile apps. E.U. consumers are not served at all, due to privacy regulations.
Mulligan: Manipulation of a consumer by a marketer brings up consumer protection issues broadly. Some populations are vulnerable, and this kind of marketing might be exploitative. The built environment might be "like an experiment" in that exceptional kinds of information might be collected and used to sell. This might be "creepy."

Comments

  • Kosinski works for Mediabricks.

To be continued...