A few other reasons to care about privacy
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- "I don't see any problem with personalized advertising. I'd rather hear about stuff that's relevant to me!"
- Price discrimination based on tracking is real. If you are the type who buys product A without shopping around much, a higher price for relevantly related product B is shown.
- Tracking happens whether you are shopping or not (
). In drift net fishing, a lot of other animals get brought in (I think the old PGP manual uses this analogy); similarly, browsing unconnected to your shopping habits gets brought into records of your behavior online.